web marketing

Web Marketing Your Basic Guide. "To Flash or Not to Flash
Web Marketing: An Introduction
New Methods = $$"


This roadmap was initially written for real estate agents to serve as a guide for establishing a company presence and developing clients through the Internet. The Internet IS the way the world is doing business; numbers of online shoppers are increasing every day.

Since it was first published, the techniques herein have been used successfully by small business owners, including a day spa and a tour wholesaler. Tips are also useful for job seeking professionals, who, in today's market, need a Web site and to get up to speed on social networking.

During 2008, the marketing techniques were so successful that the ad budget was cut by 35%, sales were $3.6 million over the previous year, the company had its highest income in its history. During the first version of the guide, the company owners were cruising the Mediterranean on a luxury yacht! This step-by-step guide will show you how you can put money in the bank AND take a vacation to exotic locales.

The Author: A small business consultant and media-marketing professional of broad experience, D. A. Levy worked in a variety of roles at the San Francisco Chronicle and New York Times companies.  She is also a photographer, a licensed real estate agent, earned an ePro marketing certification from the National Association of Realtors® and recently received a Small Business NxLeveL certification.

80 pages; Revised June 24, 2009 (View Sample Pages )
D.A. Levy, Author
$10.00; ISBN13: 978-0-9822768-2-2

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what's covered . . .

Checklist. Stats, practical advice, how-to, etc. Basically everything the author could think of from years of practice and voracious reading that proved financially viable in a small office:

  • Web site considerations
  • The importance of a Savvy Assistant (or in you getting up to speed on the Web)
  • Social Networking: Blogs, Twitter, FaceBook
  • eNewsletters
  • Photography (quality visual images are so important but are often overlooked)
  • and more . . .