Increase your audience through content development.
If you are in business, you need an online presence. The Internet IS the way the world is doing business. In the past 2-3 years, eMarketing and eNetworking have exploded. Even people who are not actually shopping on line are pre-qualifying purchases online.
RATES: We will work closely with you to develop content and stay within your budget. Having a Web site developed for you may seem expensive ($2,000-$20,000), but consider your other expenses for opening a business and growing your market:
- Advertise in a full-color magazine for one year: upwards of $25,000 and no statistics to prove anyone saw your advertisement.
- Your Web person can provide electronic stats monthly showing you how your audience arrives at your site, what they are seeking, how long they stay on any page. This is absolutely invaluable for business growth.
- Open a retail shop in any area: $100,000+++
- Staff your retail shop . . . salaries, janitorial . . .
- Stock a retail shop in any area:
In addition to purchasing items, you need to approximate the amount of capital needed for the business over the long-term, including any slow seasons (which most businesses have). This should also include a cushion (from 10% to 50%) for each item to account for unseen cost overruns - which always happens.
Successful entrepreneurship required the ability to manage costs. This requires creating annual budgets (based on the costs estimates outline above and the amount of funding that can be raised) and sticking to these numbers. Additionally, the budget must be prioritized; ranking expenses in an order of need - not want.
- Marketing is necessary and can be expensive.
Google Analytics validates that "content is king."
The Internet has more than 1 billion Websites, yet fewer than 20% are visible; most receive a dozen or so visitors each month.
Many of the Web sites you are up against have teams of writers, editors, photographers, artists, and programmers feeding their sites (i.e. SFGate.com owned by Hearst and fed by San Francisco Chronicle media professionals).
You CAN play with the Big Boys and keep your service/company on top of searches by adding frequent content relevant to your business. That is what feeds search engines.
Important to note: The rankings below for the sites built by MarinEStudios/Terra Publishing House are ORGANIC. That means that those positions came from content development, NOT from paid positions. Organic positions are most trusted and, again, they do not cost hundreds or thousands of dollars each year.
Be absolutely sure your chosen Web design group has a solid track record and can give you appropriate statistics on sites under their charge.
| Web Site |
Online since |
Ranking |
| Google.com |
1998 |
10 |
| Yahoo.com |
1984 |
9 |
| BankOfAmerica.com |
1998 |
8 |
| SFGate.com (Chronicle/Hearst) |
1994 |
7 |
| StateFarm.com |
1995 |
7 |
|
|
1998 |
6 |
| LegalAidMarin.org |
2002 |
5 |
| NorthbayFamilyHomes (NFH.org)
(newly designed site) |
2000 |
5 |
|
|
2009 |
4 |
| MarinIJ.com (newspaper) |
1996 |
4 |
|
|
2009 |
4 |
|
|
2005 |
4 |
|
|
2008 |
4 |
| MarinMarket.com |
1997 |
4 |
| HaleyProductions.com (MarinMarket) |
1998 |
4 |
|
|
2006 |
3 |
| HennessyAdvisors.com |
2001 |
3 |
|
|
2009 |
3 |
|
|
2010 |
3 |
| MorreCPA.com (MarinMarket) |
1999 |
3 |
|
|
2009 |
3 |
|
|
2009 |
3 |
|
|
2010 |
3 |
| FinishesUnlimited.net |
2003 |
2 |
| Hydrex.info |
2001 |
2 |
| JaredHuffman.com (Assemblyman) |
2005 |
2 |
| Pro Mortgage: National Firm |
1997 |
1 |
- Sites developed by D.A. Levy, MarinEStudios
Organic Positioning (meaning no fees paid for these rankings)
Report as of
May 22, 2011
Not only do you have to think out of the box . . .