our favorites

Every reader/writer has a favorite list of books that he/she thinks everyone should read. We are no different and we will be including them here.

emarketing and self publishing

Works in the Public Domain

New Oxford American Dictionary.

The New Oxford American Dictionary
Second Edition

Red Hot Internet Publicity.

Red Hot Internet Publicity:
An Insider's Guide to Promoting Your Book on the Internet!
Penny C. Sansevieri
24 Reviews Averaging 5 out of 5

 
Dan Poynter Self Publishing Manual.

Dan Poynter's Self-Publishing Manual, 16th Edition:
How to Write, Print and Sell Your Own Book (Self Publishing Manual)

Dan Poynter
246 Reviews Averaging 5 out of 5

Dan Poynter's Self-Publishing Manual, Volume 2:
How to Write, Print and Sell Your Own Book

In his first book, Dan Poynter says he doesn't see any reason to go with a traditional publisher and divide up all your potential income. He has dozens of books to his credit and continues to successfully self-publish.

Top Self Publishing Firms by Stacie Vander Pol.

Top Self Publishing Firms:
How Writers Get Published, Sell More Books, and Rise to the Top: and Make Money Working from Home with the Best Print On Demand Self-Publishing Companies
Stacie Vander Pol
28 Reviews Averaging 5 out of 5

Cloud Computing.

Cloud Computing:
Web-Based Applications That Change the Way You Work and Collaborate
Michael Miller
Miller is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics to an everyday audience. He has written more than 80 nonfiction books over the past two decades, with more than a million copies in print. His books include Absolute Beginner’s Guide to Computer Basics, How Microsoft Windows Vista Works, Making a Living from Your eBay Business, Googlepedia: The Ultimate Google Resource, and Is It Safe? Protecting Your Computer, Your Business, and Yourself Online.

Evans on Social Media.

Social Media Marketing: An Hour a Day
Dave Evans with a foreward by Susan Bratton

13 Reviews rate Evans' book with a 5 out of 5.
This book is highly regarded: He starts with an overview of early social networks, through to marketing via social Web networks, to defining social media, Web 2.0, etc. Evan's steps you through effectively pitching a social media campaign inside your company, becoming a "genuine Social Web participant," building a map of conversation-generators, social media measurement tools, best practices, etc. Absolutely fabulous book! If you work in any office, you will benefit from Evan's book. If you want to keep your job, you will benefit from Evan's book. He also delves into MySpace, FaceBook, LinkedIn, Twitter, YouTube, and a few I've never heard of.

Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
Paul Gillian
10 Reviews rating Gillin's book 4.5 out of 5
Social media marketing is daily becoming a mandatory piece of your marketing arsenal. It is less expensive than traditional methods and it has an international reach should you need to present yourself to the world. (I just received two Web design jobs from firms in Eastern Europe! through FaceBook.) Gillian's book is easy to ready and grasp.